"Dr. Hal, everyone knows wearing black is cool. Why is this, and are there any colors that are uncool?"
Answer:
Wearing black is always considered cool, and has always been-- think of the Black Knight, for example, or Hamlet. Hamlet is cool because by wearing funereal black, being the only one in the Court of Denmark to do so, only he is acknowledging that there was something a little bit hinky about the death of the king his father, Hamlet Senior. Only he deliberately flaunts the norm in this way. Thus he is also the social rebel in the scheme of things, like Fonzie on "Happy Days," who also wears black and epitomizes cool. And modern hipsters are like Hamlet, or the Fonz, because they also are making pointed acknowledgement of the grim, sardonic side of affairs, which flies in the teeth of bourgeois optimism. (Besides, black is slenderizing and flatters the figure.) Following this, you can see that the next cool colors to black, or the next less uncool colors, would be the primaries, red, blue or yellow, especially if unrelieved by another color. The most uncool colors will then be the pastels, like those featured in Wal-Mart clothes. Unfortunately, the most uncool color combination of all is at present red, white and blue, our national colors. By being as it were the very livery of the torturing, warmongering Establishment, these hues forfeit coolness, unless you're Evel Knievel in your red, white and blue jumpsuit. Strangely, by pursuing propriety in a bizarre way, Evel remains cool; his cool points for being an anomaly are sufficient to overwhelm his cool demerits for affecting the colors of the flag. Because an anomaly is always cool.